ABOUT THE COMPANY
Youniversity, launched in 2020, unit of Dravmo Nutriment Ventures Pvt Ltd focuses on data and provides information on about 20,000 colleges. It covers areas like fee, placement, alumni record, rankings, awards and extracurricular activities. Youniversity.com is working with an objective to make the lives of college applicants easier. Youniversity aims to address the vast gap between universities, institutions, students & parents. It is an extensive search engine for the students, parents, and education industry players who are seeking information on higher education sector in India and abroad. With majority of India’s Internet population, especially the students accessing it on mobile, Youniversityindia.com, a premier College Search engine becomes the first app to launch on the app store end of 2021 Youniversity has scaled the traffic to top websites in India and have the most impressive growth rates for an education platform with 10000 ++ unique visitors per day. The notifications and announcements from colleges/institutes are scattered, and students are on the lookout for in-depth information such as detailed fee structure, scholarships available, cut offs, the admission process, eligibility, and even co-curricular facilities. As a classifieds portal, they’re focused on small details like amenities, fests and hostels etc. which are important for students while taking college related decisions. Getting detailed information about colleges was the toughest part of filling the information gap. That’s why the start-up set up a research team of about three dozen to gather data. “Getting information like reviews of students and alumni becomes really important. Information on loans and scholarships are not available anywhere on the internet,” Therefore, Youniversity aims to make students’ and parents’ life easier by providing organized, detailed and genuine information to them.
Mobile Marketing
Last year, the number of searched on mobile devices surpassed desktop search for the first time. 2015 was a big year for mobile- and in 2016, smart money rests on mobile-oriented online marketing. Smart phones should be a big part of the marketers focus. If your website is not mobile friendly, then you may lack behind your competitors.
Business Listings
Is your business listed? As the new trends are on the rise, business listing has become a vital part of digital marketing. Listing your website on Google and other major search engines can connect you directly with customers, whether they are looking for you on search, maps or anywhere else.
Verified Social Accounts
As social media is not going anywhere, you need to adapt it. Verifying your business on social media, gives your business authenticity. It will provide your business recognition, create brand awareness and encourage traffic without spending loads of money
Content Strategies
No doubt, content is still an important part of digital marketing. Content being one of the best digital marketing strategies helps connecting a brand with its audience. To convert audience into the customers, online marketers need to distinguish between content and valuable content. Attractive blogs should include engaging words, appealing images and interesting videos. A blog should be capable enough to engage and lure the customers to make an action.
Social Media Polls
Including polling on your social media strategy can be a great idea. Digital marketing services include polling as it helps your business to get deep insight of customers and community in real-time. By making the users to share the poll, you might also experience a boost in traffic to your post
Social Buy Buttons
Buy buttons are quite in trend now. They have been slowly appearing on social sites like Pinterest and Twitter. Google has confirmed its testing. Even Facebook is on the verge of initiating a buy button. The convenience of purchase directly from a social site or search engine is going to explode in 2016.