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ABOUT THE COMPANY

Youniversity, launched in 2020, unit of Dravmo Nutriment Ventures Pvt Ltd focuses on data and provides information on about 20,000 colleges. It covers areas like fee, placement, alumni record, rankings, awards and extracurricular activities. Youniversity.com is working with an objective to make the lives of college applicants easier. Youniversity aims to address the vast gap between universities, institutions, students & parents. It is an extensive search engine for the students, parents, and education industry players who are seeking information on higher education sector in India and abroad. With majority of India’s Internet population, especially the students accessing it on mobile, Youniversityindia.com, a premier College Search engine becomes the first app to launch on the app store end of 2021 Youniversity has scaled the traffic to top websites in India and have the most impressive growth rates for an education platform with 10000 ++ unique visitors per day. The notifications and announcements from colleges/institutes are scattered, and students are on the lookout for in-depth information such as detailed fee structure, scholarships available, cut offs, the admission process, eligibility, and even co-curricular facilities. As a classifieds portal, they’re focused on small details like amenities, fests and hostels etc. which are important for students while taking college related decisions. Getting detailed information about colleges was the toughest part of filling the information gap. That’s why the start-up set up a research team of about three dozen to gather data. “Getting information like reviews of students and alumni becomes really important. Information on loans and scholarships are not available anywhere on the internet,” Therefore, Youniversity aims to make students’ and parents’ life easier by providing organized, detailed and genuine information to them.

Mobile Marketing

Last year, the number of searched on mobile devices surpassed desktop search for the first time. 2015 was a big year for mobile- and in 2016, smart money rests on mobile-oriented online marketing. Smart phones should be a big part of the marketers focus. If your website is not mobile friendly, then you may lack behind your competitors.

Business Listings

Is your business listed? As the new trends are on the rise, business listing has become a vital part of digital marketing. Listing your website on Google and other major search engines can connect you directly with customers, whether they are looking for you on search, maps or anywhere else.

Verified Social Accounts

As social media is not going anywhere, you need to adapt it. Verifying your business on social media, gives your business authenticity. It will provide your business recognition, create brand awareness and encourage traffic without spending loads of money

Content Strategies

No doubt, content is still an important part of digital marketing. Content being one of the best digital marketing strategies helps connecting a brand with its audience. To convert audience into the customers, online marketers need to distinguish between content and valuable content. Attractive blogs should include engaging words, appealing images and interesting videos. A blog should be capable enough to engage and lure the customers to make an action.

Social Media Polls

Including polling on your social media strategy can be a great idea. Digital marketing services include polling as it helps your business to get deep insight of customers and community in real-time. By making the users to share the poll, you might also experience a boost in traffic to your post

Social Buy Buttons

Buy buttons are quite in trend now. They have been slowly appearing on social sites like Pinterest and Twitter. Google has confirmed its testing. Even Facebook is on the verge of initiating a buy button. The convenience of purchase directly from a social site or search engine is going to explode in 2016.

Search Engine Optimization

Content Marketing Strategy

A content marketing strategy (not to be confused with a content strategy) analyses the different ways content marketing can be used across the buyer’s journey, the customer life cycle and/or the different customer (experience) touch points but it goes beyond that. Essentially a content marketing strategy looks how content marketing (not content) can be used in a strategic way as such and for and with other marketing, customer and sales strategies

Categorized Keyword Search

SEO has evolved over the years to consider more than just singular keywords. Take the yesteryear approach to applicable words and add in the users’ intent behind the search. Ranking the appropriate keywords can be the deal breaker for top of search placement. Your mobile audience may be looking for different content that the general desktop audience. Plan your keyword strategy for both with precedent-set statistics and a gaze into the future of how certain phrases may perform.

Link Building

Link building refers to the process of getting external pages to link to a page on your website. It is one of the many tactics used in search engine optimization (SEO). Building links is a difficult, time-consuming process as not all links are created equal. A link from an authoritative website like the Wall Street Journal will make a greater impact on a SERP than a link from a newly built website, but high quality links are hard to come by.

Social Media

Search your company on a variety of browsers in a variety of locations. Note if your active social media pages – Facebook, Pinterest, and Twitter – come up. Maintaining and growing a social media presence can envelope the main page nicely in rank. Optimally, your web page would pull up first, but following should be social media channels emblazoned with up-to-date content and an engaged community. Then, if the user does not click to your web page first, at least they are greeted with the essence of your brand; it is here they are invited into your brand which is a invaluable positioning technique.

Web Analytic

Bounce Rate – Tracking Outbound links

Your website's bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking to anywhere else on your website -- in other words, single-page visitors. If visitors bounce, it suggests they either didn't find what they were looking for, or the page wasn't user-friendly.

Custom Variables to Refine Data

The Custom Variables report lets you modify your analytic tracking code to a more refined level for granular insight into website activity. It allows you to define additional segments that aren’t already built into Google analytic. You can take advantage of custom variables as long as you can tie a specific behavior, like visiting a certain page on your site, clicking different products, or logging into your website, to a segment of your visitors.

Site Search/Keyword Search

What if you could find out what people think is missing for your site? That’s easy. Just connect your Google Analytic account to your internal site search and you’ll have a list of every keyword people search for on your site. You’ll know exactly what they think is missing and what they have trouble finding.

ROI on Campaigns

Measuring the ROI of search traffic is great. But it’s even more important to measure the ROI of all your marketing campaigns. After all, you’re spending money and time on them. We need to know if it’s worth it. Google Analytic will track any URL that you can edit. Emails, Facebook, banner ads, you can track it all. It’s also super easy to set campaigns up. There’s no settings on your profile to manage and no new reports to activate. All you have to do is start building campaign URLs via Google’s URL Builder tool.

Conversion Funnels Report

After you have set up your goal and funnel, and your profile has had some time to collect data, the Funnel Visualization report will display perhaps the single most definitive funnel performance metric in Google Analytic: the Funnel Conversion Rate. The Funnel Conversion Rate indicates the percentage of visits that included at least one page view of the first step before at least one page view of the goal page.

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